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Fiscal Wizard · Single-issue tearsheet

RCKY / Jun 20, 2026 Run #7175

RCKY

Rocky Brands, Inc.

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products, which includes sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers, and online retailers in retail locations through a range of distribution channels. Its Retail segment sells its products direct sales to consumers through its websites comprising rockyboots.com, georgiaboot.com, durangoboot.com, muckbootcompany.com, xtratuf.com, lehighoutfitters.com, lehighsafetyshoes.com, and slipgrips.com; and third-party marketplaces and Rocky Outdoor Gear Stores. The Contract Manufacturing segment include private label sales and sales to customers which are contracted to manufacture a specific footwear product for a customers. This segment also sells to the U.S. Military. It serves industrial and construction workers; hospitality industry workers, such as restaurants or hotels; farmers and ranchers; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. The company sells its products under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Ranger, and Michelin brand names. The company was formerly known as William Brooks Shoe Co. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.

Composite verdict

A 76.8 / 100
Bullish setup · Trend Following 13 drivers · 4 gates blocking
  • Rate of Change
  • TRIX Zero-Line
  • Elder Force Index
Consider long call target Δ ~0.70 · ~35 DTE Bullish setup, Grade A → ITM call target

Industry rank 3rd of 15 in Footwear & Accessories

rescore-sweep
Technical synthesisRegime: range
Bull 100%Evidence: High · 21 signals0% Bear
Momentum Bullish 96Mean-reversion Neutral 50

No notable composite patterns — the signals don't cluster into a named setup right now.

Where value comes fromMargin of safety -18%
Asset value $33.43Earnings power value $29.02Price $41.67

Priced above its no-growth earnings power value ($29.02/share) — you're paying for growth and franchise expansion, not just current earnings.

Fundamentals Mixed

53.6 / 100

Score-bearing fundamentals shown here exclude gate-only risk checks. · 35 metrics shown.

Strongest
Weakest
EPS Growth (YoY) 100
Cash Conversion 0
Revenue Growth (YoY) 100
Inventory Turnover 0
EBITDA Margin 81
Days Sales Outstanding 0

Technicals Bullish

100.0 / 100

Bullish setup leads (Rate of Change, TRIX Zero-Line, Elder Force Index); bears gated by guards. · 43 signals shown.

Strongest
Weakest
Rate of Change 87
Elder Force Index 84
Aroon Oscillator 83

Risk Gates

4 blocking 4 caution

4 guards active, 18 signals gated.

ADX Trend Weakness Blocking

Weak trend strength blocks trend-following signals in either direction.

MA Crossover Blocking

Blocks counter-regime signals only when the MA crossover agrees with the long-term regime.

Realized Volatility Regime Blocking

High-vol regime mutes mean-reversion signals; low-vol regime mutes breakout signals.

Regime Filter Blocking

Blocks signals that oppose the long-term moving-average regime.

Breakdown

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Every chip in either subscore card drills into the metrics or signals that fed it — including the formula, the threshold band, and what the current reading means for RCKY.