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Fiscal Wizard · Single-issue tearsheet

BZUN / Jun 21, 2026 Run #7460

BZUN

Baozun Inc.

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

Composite verdict

F 26.0 / 100
Bearish setup · Oscillator 6 drivers · 4 gates blocking
  • Commodity Channel Index
  • Chaikin Money Flow
  • Accumulation/Distribution Line
Consider long put target Δ ~0.70 · ~35 DTE Bearish setup, Grade A → ITM put target

Industry rank 18th of 39 in Internet Retail

rescore-sweep
Technical synthesisRegime: downtrend
Bull 0%Evidence: High · 14 signals100% Bear
Momentum Bearish 35Mean-reversion Bearish 17

No notable composite patterns — the signals don't cluster into a named setup right now.

Where value comes fromMargin of safety +200%

Earnings power doesn't cover the capital structure (high debt) — the EPV decomposition isn't meaningful for this name.

Fundamentals Mixed

49.4 / 100

Score-bearing fundamentals shown here exclude gate-only risk checks. · 35 metrics shown.

Strongest
Weakest
Free Cash Flow Yield 100
Cash Conversion Cycle 0
Margin of Safety 100
Days Sales Outstanding 15
Forward P/E 78
EV/EBITDA 25

Technicals Bearish

2.5 / 100

Bearish setup leads (Commodity Channel Index, Chaikin Money Flow, Accumulation/Distribution Line); bulls gated by guards. · 43 signals shown.

Strongest
Weakest
Chaikin Money Flow 7
Commodity Channel Index 7
Accumulation/Distribution Line 12

Risk Gates

4 blocking 3 caution

4 guards active, 25 signals gated.

Altman Z-Score Blocking

Bottom-band Altman Z blocks bullish signals — distress risk.

Net Debt / EBITDA Blocking

High net debt / EBITDA blocks bullish signals — credit-leverage risk.

Realized Volatility Regime Blocking

High-vol regime mutes mean-reversion signals; low-vol regime mutes breakout signals.

Regime Filter Blocking

Blocks signals that oppose the long-term moving-average regime.

Breakdown

Look under the hood

Empty pane

Pick a category, above, to crack it open.

Every chip in either subscore card drills into the metrics or signals that fed it — including the formula, the threshold band, and what the current reading means for BZUN.